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亚马逊将2022年关闭印度电商孵化企业Cloudtail

问题描述及网友解答:Amazon ends Indian e-tail enablement joint venture

Helped over 300,000 sellers to get online – on Amazon – which was a bit too cosy in the current political climate

Amazon.com will take its leave of an Indian e-tail enablement joint venture named Cloudtail, which will close in 2022 – seemingly because it may have been a little too successful.

The JV is seven years old and saw Amazon team with a local outfit named Catamaran to help Indian merchants start selling online.

The plan worked. A statement from the companies seen by The Register says the companies "enabled over 300,000 sellers and entrepreneurs to go online and enabled four million merchants with digital payment capabilities".

Access to e-commerce is hard to argue against, but Catamaran’s efforts made Cloudtail a dominant seller on Amazon.com’s Indian site. That left Amazon in an awkward position, because India’s government is keenly aware that big e-commerce platforms have the power to use discounts and flash sales to privilege vendors in which they hold a stake, and recently moved to stop such practices because they make it hard for independent vendors to compete.

Amazon wasn’t the only target of the new rules. When India’s government annoucned its new e-commerce regulations it mentioned "widespread cheating and unfair trade practices being observed in e-commerce ecosystem[s]".

The political climate for foreign e-tailers was this week further complicated by Indian courts, which green-lit an antitrust investigation into Amazon.com and Flipkart – an e-commerce outlet controlled by US retail giant Walmart.

India has even decided to create a national e-commerce platform that it hopes will compete with foreign players.

The statement from Amazon and Catamaran/Cloudtail has a "mission accomplished" vibe – neither mentions regulatory worries, preferring instead to suggest that the joint venture has signed so many merchants that it has "played an important role in transforming Indian e-commerce, and paving the way for the global scale up of emerging Indian brands".

Whatever Cloudtail’s past successes, its future is grim – the company will close in May next year.

google译文如下:

Amazon.com 将离开一家名为 Cloudtail 的印度电子零售支持合资企业,该合资企业将于 2022 年关闭——似乎是因为它可能有点过于成功。

这家合资企业成立七年,亚马逊团队与当地一家名为 Catamaran 的公司合作,帮助印度商家开始在线销售。

该计划奏效了。 The Register 看到的公司的一份声明称,这些公司“使超过 300,000 名卖家和企业家能够上网,并为 400 万商家提供了数字支付功能”。

进入电子商务是无可争辩的,但 Catamaran 的努力使 Cloudtail 成为 Amazon.com 印度网站上的主要卖家。这让亚马逊处于尴尬的境地,因为印度政府敏锐地意识到大型电子商务平台有能力利用折扣和闪购来特权他们持有股份的供应商,并且最近采取行动停止这种做法,因为他们制造了独立供应商难以竞争。

亚马逊并不是新规则的唯一目标。当印度政府宣布其新的电子商务法规时,它提到“电子商务生态系统中存在广泛的欺诈和不公平的贸易行为”。

本周,外国电子零售商的政治气候因印度法院而进一步复杂化,印度法院批准了对 Amazon.com 和 Flipkart(一家由美国零售巨头沃尔玛控制的电子商务网点)的反垄断调查。

印度甚至决定创建一个国家电子商务平台,希望与外国公司竞争。

亚马逊和 Catamaran/Cloudtail 的声明有一种“使命完成”的感觉——既没有提到监管方面的担忧,而是暗示合资企业已经签署了如此多的商家,以至于它“在改变印度电子商务方面发挥了重要作用,并且为新兴印度品牌的全球扩张铺平道路”。

无论 Cloudtail 过去取得了怎样的成功,它的未来都是严峻的——该公司将于明年 5 月关闭。

https://www.theregister.com/2021/08/11/cloudtail_closure_india/那么亚马逊印度站以后会怎么样[美国服务器网图文来源于网络,如有侵权,请联系删除]